creativemanitoba.ca

Lisa Saunders

Looking to get the attention of the media and don’t know where to start? For artists and arts groups trying to gain publicity, approaching the media can be a difficult and confusing experience.

That’s where media relations expert Lisa Saunders can assist you. Her company, Sound Strategy Communications, can help you raise awareness about what you do - and potentially save you thousands in advertising and promotional costs. Publicity is just one of the specialty services offered by Sound Strategy Communications, which exists to help you with your media relations, e-marketing and creative needs.

Sound Strategy Communications is a media relations provider with a special edge. We employ experienced journalists, broadcasters and public relations experts with exclusive connections in the Canadian news media who know how to sell your story. In short, we know what editors and journalists want!

Our goal is to find out what’s truly special about your product or service, come up with a campaign to showcase it to the media and other audiences, and train you to get your message out properly.

As for a track record, Lisa Saunders is a communications specialist with over 15 years experience working as a broadcaster, journalist, creative writer and publicist. At heart, she loves to find out the quirks about people, discover the passions that motivate them, and share those qualities for others to enjoy.

As an award-winning journalist, the Portage la Prairie native’s work has been recognized with the Canadian Association of Broadcasters’ Gold Ribbon Award, Manitoba Motion Picture Industry Association’s (MMIPA) Blizzard Award and the Eric Wells Excellence in Journalism Award. She has worked as a news anchor, reporter and video journalist for CTV News, Global News, Citytv, A-Channel, MuchMusic, and Bravo! She has also written for the Winnipeg Free Press and covered news and weather for major market radio stations like CJOB 680 AM and CJKR 97.5 FM.

Having worked in major Canadian markets such as Toronto and Calgary for several years, Lisa has established connections from coast to coast; her contact base is enormous. She is especially connected within the arts industry and has worked as a recording artist, voice talent and creative writer. Keeping an inside track is important to Lisa, which is why she is a member of community organizations like the Society of Composers, Authors and Music Publishers (SOCAN), and the Manitoba Audio Recording Industry Association (MARIA). She lives and breathes to create.

As a publicist, Lisa has represented independent film and music companies, and has a strong educational background in media relations. She believes in “kicking it old school,” having graduated with honors from Red River College’s journalism, public relations and advertising program.

 www.soundstrategy.ca