Festival and Event Management Masterclass with Paul Gudgin
October 2010 - TENTATIVE - DATES TO BE CONFIRMED
A two day program designed to inspire and inform anyone involved in the business of festival and event management. It includes sessions on marketing, press, programming, evaluation, sponsorship and fundraising.
Instructor: Paul Gudgin, former Director of the Edinburgh Fringe Festival. Paul Gudgin has over 20 years experience in the management of festivals and events and was for 8 years the Director of the Edinburgh Festival Fringe. This was during an exciting period that saw the event double in scale hosting 12,000 performances and selling over 8 million tickets. Paul is the Visiting Professor of Festivals and Events at Leeds Metropolitan University. This course provides a unique opportunity to work with one of the world’s leading festival and event management professionals.
Who Should Attend:
Festival and event management professionals
Arts and events consultants
Managers from festival and event funding and support agencies
Manitoba Arts and Cultural Management Program (MACMP) students
What Is Included:
2 Days Tuition
Lunch And Drinks On Both Days
Course Materials Including Course Handbook
Fee: $455
Time:
March 23 9am to 4pm
March 24 8:45am to 3pm
Location for Festival & Event Management Masterclass
Hotel Fort Garry
222 Broadway
Winnipeg Manitoba
1-800-665-8088
204-942-8251
Out of Town Particpants
***Hotel Room Block reserved to March 12 - please refer to group code 10A9Q9***
Course participants must reserve and pay for their own rooms
Special rates based on single or double occupancy only. An additional charge of $10.00 per person per night will apply for triple occupancy.
$129.00 rate does not include breakfast OR
$139.00 rate includes full hot breakfast buffet for a maximum of 2 registered guests per room in the Broadway Room
Check-in time is 3pm. Check out time is 12 noon.
This course counts as 14 credit hours toward the Manitoba Arts and Cultural Management Program (MACMP) Certificate. If you are a student in the program wishing to receive accreditation for this course, please contact Carol at 927-2787 or training@creativemanitoba.ca.
Festival & Event Management Masterclass Course Outline
DAY ONE
Course Introduction
An introduction to the aims and objectives of the course
Festivals and Great Festival Destinations
Understanding why some festival towns and cities work better than others and assessing how to make the most of your own festival environment
People and Partnerships
This session looks at how effective festival organisations manage themselves, their relationships with stakeholders and collaborations with partners.
Programming
The key to the success of any festival is the strength of the program.This session explores a number of programming approaches.
Sponsorship and Fundraising
Successful sponsorship and fundraising is a challenge for any festival. This session considers how to approach sponsors, finding ways of generating commercial income and running effective membership schemes.
Festivals, Tourism and Destination Branding
Festivals are increasingly viewed as an effective means of destination marketing and attracting visitors.This session considers how this can best be achieved and how festivals can work most effectively with the tourism sector.
DAY TWO
Festival Marketing
This session examines a number of successful marketing approaches adopted by leading festivals.
Venues and Festival Infrastructure
A vital component of any festival, this session considers how to make the most of the venues available to your festival and what infrastructure is required to run festivals successfully.
Working with the Press
Every festival needs to receive plenty of press coverage and this session looks at how best to achieve this aim.
Festivals - Impacts and Evaluation
It is becoming ever more important for festivals to demonstrate the contribution they make to their host town or city. This session considers how festivals should look at measuring and maximising their impact economically, socially and culturally. It also considers approaches to evaluating your event.
Download the registration form
For more information or to register please call 927-ARTS (2787) or email admin@creativemanitoba.ca