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Canada culture protection rules set for update

VANCOUVER, B.C. (MarketWatch) — Ottawa has spoken: You can’t target Canadian potash companies, but you CAN sell Justin Bieber CD’s at Canadian Targets.

This according to an odd, paradoxical-sounding but promising new ruling by the Canadian government that will allow Target TGT -0.76% to sell Canadian cultural products in its stores when the big American retail chain begins opening its first 125 stores north of the border next spring.

Heritage Minister James Moore’s recent announcement was initially misinterpreted by many Canadian media outlets: He didn’t say Target MUST sell Canadian products in its new stores, which will replace the many Zeller’s outlets it’s closed. That would be so 1987. No, he said Target CAN legally sell Canadian cultural products.

Huh?

 

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