Time: 9am - 4:30pm
Location: Centennial Corporation Helen Steinkopf Boardroom - Lower Level, Centennial Concert Hall (555 Main Street)
Cost: $175 for ACI members | $75 for rural ACI members | $350 for all others

Winnipeg is a city of “cultural omnivores” – people who are open to experiencing new and diverse cultural and artistic works. For arts organisations, this can be an opportunity. They can expect their audiences to be ready to appreciate a new or alternative form of expression. The “omnivore” character is also a challenge: local arts groups can end up competing with each other as well as with other forms of entertainment (television, Internet, home cinema, amateur activities, etc.) The key to their sustainable success is building audience engagement, that is to say, a personal relationship that translates into commitment and ongoing support.

During this workshop, targeted at arts organizations, participants will explore strategies for expanding their audience base, targeting their marketing and sales efforts and developing customer loyalty through authentic and mutually beneficial relationships.

They will share case studies with local organisations that have successfully brought their art and audiences together and work on an action plan for themselves.

The workshop will be interactive. Participants are encouraged to bring information and marketing materials to work on and share with others.

Special Guest Speakers:

• Trudy Schroeder - Executive Director at Winnipeg Symphony Orchestra
• Darlene Ronald -  Director of Marketing at Manitoba Opera

Instructor: Nathalie Kleinschmit, ArtsGrove

Nathalie’s first company, Global’Ease, offers consulting and training services for international business development: management, mobility, customer service and professional communication. She has personally welcomed more than 10,000 managers from 90 countries to her workshops. 


After twenty years in Europe, Nathalie returned to Winnipeg with her family. A member of the Manitoba Writers Guild, ACI and PWAC, she now focuses her time on writing, course development, and mentoring new trainers and working with artists. She launched ArtsGrove in 2009 to focus on business and financial growth for self-employed artists.

This workshop will count for 14 Edge Seminar credit hours toward Arts and Cultural Management Certificate Program at the University of Winnipeg's PACE. Arrangements must be made with Carol in advance.

To register, email Lindsey or phone 927-2787.